Hailing from a multi-generational heritage of tailors in Senegal, Moustapha’s passion for fashion and self-expression was visible from an early age. After a dynamic career in professional soccer, his creative pursuits led him to serve as Kanye West’s Senior Pattern Designer, producing iconic collections under the coveted brands Yeezy x Gap, Yeezy x Adidas, and more.

The brand logo, the MOUS MOUS cat, was designed by Moustapha, taking shape as a 3D figure with a top hat and curvy tail.

In Moustapha's native tongue, MOUS MOUS translates to smart cat, and given their association with a high level of cognitive talent and ability to recognize people and their emotions, he felt this image of a cat with a top hat perfectly captured the essence of his brand. The curvature design of the cat's tail is inspired by the handle of a treasured coffee cup that Moustapha received as a gift from his late grandfather after a trip to Mecca.